Relationship Management: The Master’s Way

Relationships – the foundation of your success as a Manager. Functional transactions don’t end in just getting the job done. But, like little bricks, they make up the edifice of Relationships. With Customers, Vendors, Colleagues or Superiors.

If you want to know how its done, this is your book. Not a textbook or a reference manual. It is the story of a journey of discovery, by a group of earnest Managers, seeking a role model.

​In a clear, crisp and un-put-downable narrative, the author profiles one of the most enduring People Management role models. A Master Manager, a Leader, a Communicator who teaches both the novice and the veteran to get to the person behind the name. The individual behind the designation.

Published By : English Edition.

What People Say

Mr. Ignatius Fernandez, as a manager of long standing and as a person who is stirred by the virtual absence of an authentic, easily accesible and powerful source of motivation for the young manager, has come up with his book “Relationship Management – The Master’s Way” as a response to a daunting challenge. And what a response at that!

  • Professor S Swaminathan
  • – Business Editor, The Hindu​